Using the BANS Search Query

I don’t know how many people out there narrow down their results with the search query but you should. You need to make your visitors enjoy your site and offer some type of value so they come to your site instead of straight to ebay. In order to do that, you need to give them what they want, what they are searching for.

You can do this by utilizing the Search Query box in BANS.

We can use a Coach site for an example. Let’s say you have all things Coach listed on your site. So you have different main Store pages of Purses, Accessories, Belts, etc.

You can set the belts search query to: coach belt and it will do fine but what if under the accessories you want coach checkbook covers, you set it to coach checkbook cover but you notice not all people list it as checkbook (one word) they sometimes list it as check book (two words). How can you do that?

Easy, you set up the search query to an OR statement, so it will search for coach checkbook OR check books. You can use the OR operand by using parentheses ( ) so if you set the search query to coach (checkbook,check book) it will pull listings with coach checkbook and also coach check book

Hope you enjoyed this BANS tip!

syns0r

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