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Before trying to tell you, based on my experience, how to develop an effective articles marketing plan - let me try to illustrate why it is imperative that you do so.

Articles in the newspaper, magazines, and expert journals have forever been the most effective way of showing our audience that our insights have worth.

For university professors the expression “publish or perish” inescapable literally that, if you could not get your work published by a reputable academic publication, it was unlikely that you would be taken sufficiently seriously by your peers - putting a very real ceiling on your career growth.

In 1483 Martin Luther used his writing to create a rebellion in faith that spread around the world. Others previous to and since have used the authority of the written word to promote themselves, their opinions, and their uniqueness in their marketplace.

Most of us normal individuals develop our articles marketing plan to help us gain clients or clients. We want to rise above the noise of our competitors, give substance not hype, and we want to back up our assertions with details - all things we can do more effectively through an article writing movement than in any other way.

And since there is no editorial board running the Internet, we do not have to seek the endorsement of our “betters” in order to get our message published - making relevant and well reasoned articles a small business marketing plan that can be truly effective.

When your articles drive individuals to your web site you have done the hard part. Receiving the right traffic to our sites is job #1.

Since individuals search the Internet for solutions and your articles address them compellingly enough for people to click through to your web site - you have won the battle for their consideration. You must now convert that fleeting notice into action. Depending on your product or service and the normal buying process you may have an opt-in page powered by a shopping cart system, straightforward direct sales offers, or another applicable call to action.

Unnecessary to say there is no “single” articles marketing strategy that is most effective for all of us all the time or there would be just one. Of course there are some that work better than others - and what will work best for you depends upon your strengths and your objectives.

When I began writing articles for online publication I had an objective - something I want individuals to do after reading them and something I wanted to become more widely recognized for. You ought to do the same.

Are you an expert? Well of course you are, even if you feel funny about identifying yourself as an expert. In your field you are an expert. It is up to you to define what you are an expert at, exemplify your particular uniqueness. Practically everybody is an expert at something and if you really don’t believe yourself an expert then you can learn to be one by hiring someone that is actually an expert and modeling them.

Did I talk about that this is a small biz marketing plan that costs next to nothing, other than your time researching and writing the articles themselves? You can with no trouble set up an autoresponder system powered by a shopping cart program and hand out these articles in the form of an email newsletter.

This is not your usual newsletter that requires you to go to the printer and distribute a three or four page synopsis of what’s going on in your company or neighborhood. It is an electronic version of that old-fashioned, and in its time, nearly all effective marketing and customer retention tool.

In order to set up your 21st century email newsletter, you need a small business marketing plan that allows you to gather e-mail addresses. Let’s say that you start out with one of your customer’s e-mail addresses. You send them a copy of your electronic newsletter. (Always ask for permission first)

If the newsletter includes some bit of information that their friends would find appealing, encourage them to send it along to them. Study shows that most people have at least six friends that they contact regularly.

Since of the popularity of social networking, some individuals have dozens of friends that they are in touch with on a regular basis. With an effective articles marketing plan, you can tap into that network and grow your business.

One proposition I always make if you expect to have an useful small business marketing plan is to accurately recognize your specific niche audience. What group or groups of individuals would be especially involved in your products or services? If so, that’s your niche. Are there discussion boards, social networks or e-magazines targeting that niche?

There is a web site for almost every hobby or group curiosity that you can think of. If you run a company that made kites, you can find exact groups of individuals that are kiting enthusiasts. All that you need to do is to start writing short informational articles about kites and then post those articles at a kiting e-magazine. A link would be placed in the article that connects to your web site.

This type of articles marketing plan does not even need you to gather e-mail addresses to grow your business
. It’s all electronic.

Learn more about these strategies and start watching your client base develop.
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